Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics

You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior....

As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you're in the area, you can get 10% off if you stop by in the next 20 minutes....

As you drink your coffee, you rece...