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The Culturally Customized Web Site

By Nitish Singh, Arun Pereira
Hardcover
$233.99
By Nitish Singh, Arun Pereira
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In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of...

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