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The Elegant Solution: Toyota's Formula for Mastering Innovation

By Matthew E. May, Kevin Roberts (Foreword by)
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$12.99
By Matthew E. May, Kevin Roberts (Foreword by)
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"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success."

-- Fortune, February 2006

For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and do more with less, a philosophy that has made it one of the ten most profitable companies in the world (and worth more than GM, Ford, DaimlerChrysler,...

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