Book Haul is Back! 50% Off Hundreds of Hardcovers And More Deals Shop Now In Stores & OnlineBook Haul is Back! 50% Off Hundreds of Hardcovers And More Deals Shop Now In Stores & Online
Add Item to wish listAdd Item to wish list
Read sample

The Wallet Allocation Rule: Winning the Battle for Share

By Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye
Hardcover
$19.95
By Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye
Promotion message icon

Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5. Learn More

Formats
See All Formats & Editions
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.
Customer Loyalty Isn't Enough-Grow Your Share of Wallet

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach-the Wallet Allocation Rule-that is proven to link to the most important measure of customer loyalty: share of wallet.

Companies cu...

Categories