Those Difficult Talks for PR Pros

What Difficult Talk Are You Avoiding? What is the cost to your business and your sanity? It's possible there are some who take delight in confrontation, but the fact is that most of us rank unpleasant workplace discussion a few rungs below shark attack on the universal ladder of enjoyment. Unfortunately, difficult talks are a fact of business life. And here's another fact: they don't always go smoothly or even as planned. People are emotional beings and sometimes they just don't want to "he...