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User Experience Innovation: User Centered Design that Works

By Christian Kraft
Paperback
$37.99
By Christian Kraft
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User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal ...

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BusinessMarketing & SalesMarketingConsumer Behavior