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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
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“Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy.”
—Seth Godin, author, Tribes
—Seth Godin, author, Tribes
“Lots of companies have spent lots of time and money collecting data—and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentat...