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1 First Steps Towards Your Book Launch 3
What to expect (when you're expecting publication.) 3
Domaian (and other) Names 5
Mailing Lists 6
Dipping Your Toes in Social Media 6
Social Media Tips 9
2 Author Websites, Blogs & Author Photos 11
Building an Author Website 11
One Truly Key Website Issue 13
To Blog or Not to Blog 13
Author Photos 18
How to be Photogenic (a compilation of gathered hints) 20
How Do You Look? (Yes, neatness counts) 22
3 You're Getting Published-How Lucky Can You Get? 24
A Cautionary Case Study 24
What's the Problem? 26
In Defense of Publishers 28
What to Do? 30
More Than Luck: Ten Things You Can Do For Your Career 33
Things they don't tell you (a list from two bestselling writers who wish to remain anonymous) 35
4 Publicity & Marketing 37
Should You Hire a Publicist? 38
What About Marketing? 38
Advice from M.J. 39
How Author Newsletters Can Backfire 40
Newsletter Etiquette 41
10 Marketing & PR Points from M.J. 42
5 How Is Your Book Positioned & How are you Positioning Yourself? 46
Case Study: Another Cautionary Tale 46
Today's Reality 47
What is This Thing Called Publishing? 48
Why You Can Count Your Blessings 49
Great Expectations: The Writer's Enemy 50
The Care and Feeding of Your Own Career 52
Editing Your Attitude 53
A Happier Case Study: Helpful Hints on Determining Your Path 54
6 Book Trailers, Launch Parties & Public Presentations 57
Should You Make a Book Trailer? 57
Planning a Launch Party 58
Determine your Goals 59
Practical Factors 60
Choose a Venue 60
Reading in Public: Ten Hints From Randy 61
7 Ms. Meyers-Manners for Authors 64
8 Consolation for Bad Reviews 68
9 Randy's Ten (Book Launch) Commandments 72
10 A Timeline for the Year Before Publication 76
11 Worksheets for Social Media 81
Social Media Voice Worksheet 81
Determining Your Mission, Goals & Strengths, and Strategies 81
Determining Your Online Voice 82
What Can You Offer? 82
12 Writers on the Craft & Business of Writing 83
About the Authors 89
Posted March 22, 2013
I’m a fan of Randy Susan Meyers. Ever since I heard her speak at the 2010 Backspace Conference. Here first novel, The Murderer’s Daughters, is exquisite. I’m 100 pages in and I can’t wait to get back to it. So when I saw she co-wrote What To Do Before Your Book Launch I had to pick it up.
Randy Susan Meyers and M.J. Rose provide an intimate portrait of what happens to a writer during the book launch process. It reminded me of what Anne Lamott’s book Bird By Bird does for the writing life.
They provide real life examples and insights from insiders in the business. They help authors manage expectations and learn when to speak up and how to put their best foot forward.
I appreciated their chapter on manners for authors–it’s really about being nice. Genuinely nice.
The writer’s launch “ten commandments” are rules every author should live by.
Once my book is published, I know I’ll be re-reading her chapter on consolation for bad reviews, where she doesn’t shy away from talking about the pain of reading them and how hard it is to not be hurt by them.
Many authors will find her timeline for the year before publication useful. If you’re not a great planner, it’s an indispensable guide to when things need to happen.
Posted November 19, 2012
I wish I had heard about this resource sooner - the advice was very practical and useful, and a fun easy read to boot. I'm hoping it helps when my book comes out :)Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 17, 2012