Needs-Based Market Segmentation Strategies: How to Forecast Competitive Positions (and Make Millions)

Wouldn’t it be great if you had a tool for accurately predicting businesses’ future successes or failures and winners or losers based on something other than historical facts and figures about those businesses? . . .

Written by a leading business school professor, this book presents business executives, investors, students, educators, and others with that tool! “Market Segmentation” is the division of businesses’ potential customers into groups based on a wide range of characteristics, inclu...