Inventing American Religion: Polls, Surveys, and the Tenuous Quest for a Nation's Faith

Today, a billion-dollar-a-year polling industry floods the media with information. Pollsters tell us not only which political candidates will win, but how we are practicing our faith. How many Americans went to church last week? Have they been born again? Is Jesus as popular as Harry Potter? Polls tell us that 40 percent of Americans attend religious services each week. They show that African Americans are no more religious than white Americans, and that Jews are abandoning their religion i...