Semiotics and Interpretation

“Accessible yet challenging, this book will be the indispensable introductory text for semiotics—indeed for any theoretical course in the humanities and social sciences that deals with the theory of these disciplines.”—Choice
“The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Schole’s patient, cheerful tone and his resolutely concrete vocabulary manage to combine into a breezily informative American confection.”—Terence Hawkes, Times Literary ...