Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

A profit-driven multinational corporation and an upstart group of environmentalists surprise the world and forge an astonishingly successful partnership

Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers’ rights. This book tells the dramatic story of one company—Chiquita Brands International—that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name “Banana R...