Why Nudge?: The Politics of Libertarian Paternalism

The bestselling author of Simpler offers a powerful, provocative, and convincing argument for protecting people from their own mistakes

Based on a series of pathbreaking lectures given at Yale University in 2012, this powerful, thought-provoking work by national best-selling author Cass R. Sunstein combines legal theory with behavioral economics to make a fresh argument about the legitimate scope of government, bearing on obesity, smoking, distracted driving, health care, food safety, and o...