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Misbehaving: The Making of Behavioral Economics

By Richard H. Thaler
Hardcover
$35.00
By Richard H. Thaler
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Shortlisted for the Financial Times & McKinsey Business Book of the Year Award.


Get ready to change the way you think about economics.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.

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