Microeconomics and Human Behavior: Toward a New Synthesis of Economics and Psychology

Microeconomics and Human Behavior: Toward a New Synthesis of Economics and Psychology challenges the traditional foundations of microeconomic theory by introducing an alternative approach grounded in experimental psychology. The book critiques the conventional reliance on the abstract concepts of rationality and utility in modeling consumer behavior, proposing instead a framework that draws upon operant conditioning paradigms. This innovative synthesis emphasizes lawful behavior patterns ob...