In Search of Wellness: How Social Media Influencers Transformed an Industry

A fascinating examination of how wellness influencers have shaped a booming global industry—and why we should take their cultural power seriously.

Wellness influencers are powerful players in the health space, guiding what we eat, how we exercise, and even how we define well-being. Wellness insider Mariah L. Wellman examines how US social media influencers have transformed the industry by positioning themselves as relatable authorities, often rivaling actual health experts in reach while red...