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B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

By J. B. Wood, Todd Hewlin, Thomas Lah
eBook
$12.99
By J. B. Wood, Todd Hewlin, Thomas Lah
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Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple "make, sell, ship" approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real ti...

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