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Artificial Intelligence for Marketing Management

By Park Thaichon (Editor), Sara Quach (Editor)
eBook
$57.99
By Park Thaichon (Editor), Sara Quach (Editor)
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Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issu...

Categories

BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous