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Creative Problem Solving and Entrepreneurial Thinking: Concepts and Applications

By Sushmita Biswal Waraich, Kavita Singh
Hardcover
$200.00
By Sushmita Biswal Waraich, Kavita Singh
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This comprehensive guide examines how entrepreneurial behaviour solves problems through creative thinking, offering practical frameworks to understand innovation as an identifiable process linked to entrepreneurial success.

Creative Problem Solving and Entrepreneurial Thinking: Concepts and Applications offers practical insights into the psychology and process of entrepreneurial problem solving through detailed case studies of successful ventures like Lenskart, Urban Company, and 3M. The boo...