Social Media Marketing: Digital Marketing in a Networked World

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy.

Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in contemporary marketing. Ideal for modules in digital and social media marketing, it equips learners with the analytical, strategic and creative skills needed to understand and manage social media platforms as dynamic tools of ...