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The Two Sides of Santa

By Michael D Mitchell
Paperback
$12.95
By Michael D Mitchell

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The Two Sides of Santa We all know about Santa and his interaction with children. What you don't know is the commercial side. How Santa is used for marketing. Millions of dollars ride on "debriefing sessions" You will be surprised how Santa's are chosen more on their ability to remember and retain information than their jolly demeanor. Follow Tom, a normal hard working father who needs to make a few extra dollars for Christmas. He applies for a Santa position at a well known department stor...

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Social SciencesSocial Sciences - General & MiscellaneousSocial Sciences - General & Miscellaneous