The Humane Hoax: Essays Exposing the Myth of Happy Meat, Humane Dairy, and Ethical Eggs

This groundbreaking volume uncovers and critiques how animal agriculture’s new alternative marketing and labeling is lulling consumers into a false sense of industry improvement. Humanewashing and greenwashing is becoming more prevalent and pervasive than ever. As consumers become increasingly aware of the animal agriculture industry’s cruelty and environmental devastation, clever industry marketers are adapting with alternative “humane” and “sustainable” labeling and marketing campaigns. T...