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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
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“[Lakoff is] the father of framing.”—The New York Times
“An indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now.”—Jennifer M. Granholm, former governor of Michigan
Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.
Called the “father of framing” by The New York Times, Lakoff explains how framing...
“An indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now.”—Jennifer M. Granholm, former governor of Michigan
Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.
Called the “father of framing” by The New York Times, Lakoff explains how framing...
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