Making A Difference: How a little upstart eyewear company changed the optical industry

In 1983, three young entrepreneurs set out to create a new eyewear company with a $2 million loan and a passion to succeed. Twenty-five years later, the company they called Marchon was one of the largest and most innovative eyewear suppliers in the world, a fact which led to its sale to the top vision insurance firm for $735 million. In this memoir, Marchon's former CEO and one of its founders, the late Al Berg, tells his unique story and the story of world class fashion eyewear products, g...