You Are STILL The Brand, Stupid!: How To Avoid the Commodity Trap

If You’re Invisible, You’re Replaceable: How to Stop Being Treated Like a Commodity and Become the Obvious Choice

In a marketplace defined by noise and comparison, competence alone no longer guarantees relevance. When products and services appear interchangeable, price becomes the only differentiator — and that is a race few can win.

In You Are STILL The Brand, Stupid!, Tracy E. Myers reveals why sustainable advantage begins with personal brand. In an era of shrinking attention spans, algorit...