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Media Ecology for the 21st Century: Theories of Culture, Communications, and Consciousness

By Jack Myers
eBook
$159.00
By Jack Myers
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This book frames "theories" as tools for understanding and applying real-world phenomena, bridging classic scholarship with the unprecedented challenges and opportunities posed by machine intelligence, digital platforms, and shifting cultural dynamics. Structured in four sections—Foundational Media Theories, Interaction and Impact Theories, Critical Media Perspective Theories, and Advanced and Future-Facing Theories—the textbook progresses from essential theories like Marshall McLuhan’s

and...