Digital Consumer Behaviour in South Africa: Challenges and Opportunities for Retailers

This edited collection explores how digital transformation is reshaping consumer behavior in South Africa. By examining the intersection of technology and consumer habits, it provides a detailed analysis of the evolving retail landscape. The book delves into the strategies and tools that South African retailers can employ to understand consumer preferences, enhance customer experiences, and leverage advanced data analytics for a competitive edge.

Covering key topics such as the impact of d...