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Advertising in the Age of Generative AI: How Agencies, Creatives, and Brands Win

By Subba Rao Chaganti
Paperback
$21.95
By Subba Rao Chaganti
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The future of advertising isn't coming. It's already here.

Artificial intelligence is no longer just automating media buying or crunching data behind the scenes. Generative AI is now shaping ideas, writing copy, designing visuals, personalizing experiences, and transforming how agencies and brands create value.

Advertising in the Age of Generative AI is the essential guide for marketers, agency leaders, strategists, creatives, and business decision-makers navigating this once-in-a-generation ...