Renzo Rosso

Renzo Rosso’s claim “Only the Brave” is the motto of his life: break the rules because only those who are brave enough to risk everything can change the world.

Renzo Rosso sewed a pair of bell-bottoms for the first time at age fifteen on his mother’s sewing machine. By twenty-three, he had set out on an entrepreneurial adventure, daring to found a denim brand in Italy that challenged the traditional brands of the time. Diesel would come to be known for the quality of its garments and the cre...