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LOIS Logos: How to Brand with Big Idea Logos

By George Lois
Paperback
$35.00
By George Lois

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George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilati...

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