100 Effective Techniques of Social Influence: When and Why People Comply

100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands.

For each technique, the authors explore the idea behind it, what empirical research says about it, and what the psychological mechanism behind its effectiveness is, aka, why it works. The techniques included span across m...