CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.

Any good customer experience is driven by a combination of three critical elements:

• Meeting the customer's needs
• Delivering the right content to help the customer
• Understanding the context of where, when, and how the customer interacts with you

This book pulls together 52 essays that originally appeared as blog posts ...