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12 PRINCIPLES of QUALITY SERVICE: How America's Top Service Providers Gain A Competitive Advantage

By D. Keith Denton
eBook
$4.95
By D. Keith Denton
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12 Principles of Quality Service is about a brilliantly simple way American companies can compete successfully for customers in a global market. Common sense, fair play, and the latest and shrewdest lessons in marketing and management are combined in a concept called "Qualitivity", which sets the service industry on a path towards customer satisfaction and vendor profit. D. Keith Denton interviews with service-luminaries draw key lessons from these companies:

American Express Company
Domino's...

Categories

BusinessManagement & LeadershipMarketing & SalesQuality ControlTotal Quality ManagementCustomer Service