The 22 Immutable Laws Of Branding

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today''s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind...