42 Rules for a Web Presence That Wins

This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It's primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams.

The book is about business concepts, issues, strategies and tactics for the Web. It is not i...