Increase qualified leads, generate industry buzz, and drive people to your brand.
This easy-to-read book is full of tips and tricks to improve your lead generation, increase your sales, and engage your audience by running amazing webinars. Written by an industry insider, you learn how to create and manage professional webinars that customers and potential customers will love.
Sharon Burton has run hundreds of webinars and shares her tricks to create, publicize, and run webinars that make a difference to the corporate bottom line and increase company "buzz". Learn how to select topics, find speakers, advertise, run, and manage after the webinar is over.
Regardless of the size of your company, using her advice will ensure your webinars are a competitive advantage and increase your corporate image.
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About the Author
Sharon has received numerous honors for her work, including the distinction of Associate Fellow by the Society for Technical Communication. She was recently identified as the 18th most influential person in the world on the topics of technical communication and content strategy by Mindtouch, Inc.
Sharon is a PhD candidate in Cultural Anthropology and an adjunct professor at the University of California, Riverside, teaching technical communications to engineering majors and post-graduates. A sometimes newspaper columnist and essayist, her articles on life in Southern California have appeared in such periodicals as the Los Angeles Times, the Inland Empire Weekly and the Inland Valley Voice newspapers.