Book Marketing 101

Learn how to promote your book with public speaking, media appearances, bookstore signings and interviews. Use compelling and persuasive reviews to generate sales. Cerate published articles that will deliver readers to your landing page. Generate interest and manage your fan base with blogs, social networking and e-mail marketing.
Use newspaper and magazine articles to generate interest, along with e-mail and fax blasts. Take advantage of important book fairs, conferences and conventions. Ge...