Simply Invest: Naked Truths to Grow Your Money

In his long-awaited first book, Goh Yang Chye, one of the pioneering leaders of financial planning in Singapore, debunks several misconceptions and unveils scientifically-proven realities about investing that have been kept hidden for far too long:

• why do investors keep losing money?
• what are the factors that drive investment returns?
• how should we react in a market crisis?
• how do you build a better portfolio?
• how do we protect ourselves from being cheated?
• does everyone need a financial ad...