How to Score in Hollywood: Secrets to Success in the Movie Business
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How to Score in Hollywood reveals the secrets to a movie's success and profitability. Entertainment research expert Kevin Goetz shares how smart, data-driven decisions-from development to release-help filmmakers minimize risks and maximize returns.
How to Score in Hollywood reveals the secrets to a movie's success and profitability. Entertainment research expert Kevin Goetz, founder and CEO of Screen Engine, draws on almost four decades of experience to show how strategic decisions-from deve...
How to Score in Hollywood reveals the secrets to a movie's success and profitability. Entertainment research expert Kevin Goetz, founder and CEO of Screen Engine, draws on almost four decades of experience to show how strategic decisions-from deve...



