The Rise of Cable Programming in the United States: Revolution or Evolution?
By Megan Mullen
Paperback
$30.69
By Megan Mullen
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.
Select a store to view item availability.
Winner, McGannon Communications Research Award, 2004
In 1971, the Sloan Commission on Cable Communications likened the ongoing developments in cable television to the first uses of movable type and the invention of the telephone. Cable's proponents in the late 1960s and early 1970s hoped it would eventually remedy all the perceived ills of broadcast television, including lowest-common-denominator programming, inability to serve the needs of local audiences, and failure to recognize the need...


