From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

Ever wondered what the Ms in M&Ms stand for?
If Scotch tape was invented in Scotland?
Why a cereal that contains neither grapes nor nuts is called Grape Nuts?
Who thought Gap was a good name for a clothing store?
From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these tra...