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The Delusions of Crowds: Why People Go Mad in Groups

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This "disturbing yet fascinating" exploration of mass mania through the ages explains the biological and psychological roots of irrationality (Kirkus Reviews).

From time immemorial, contagious narratives have spread through susceptible groups—with enormous, often disastrous, consequences. Inspired by Charles Mackay's nineteenth-century classic Memoirs of Extraordinary Popular Delusions and the Madness of Crowds, neurologist and author William Bernstein examines mass delusion through the ...