Behind the Scenes of Indie Film Marketing: A FilmSnobbery Field Guide

This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion.

The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and t...