Managing International Business: New Paradigms

The Information Age is fast leading to information overload as students of business are bombarded with new ideas from the internet and AI. Managing International Business is an accessible core textbook acting as an information hub to bring a sense of perspective and calm. Where other theorists, practitioners and consultants are struggling to come to terms with the accelerating dynamism of modern enterprise, this book embraces the paradigm shifts. Combining real-life examples with the domina...