Order History
Premium Membership & Rewards
Help Center / FAQ
The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
By David Burkus
Hardcover
$25.95
By David Burkus
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Select a store to view item availability.
How to get past the most common myths about creativity to design truly innovative strategies
We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative indi...