The Bestseller Code: Anatomy of the Blockbuster Novel

"When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so."—Sylvia Day, New York Times bestselling author

Ask most people about massive success in the world of fiction, and you’ll typically hear that it’s a game of hazy crystal balls. The sales figures of E. L. James or Dan Brown seem to be freakish—random occurrences in an unknowable market. But what if there were an algorithm that could reveal a secret DNA of bestselle...