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Brand Sense: Sensory Secrets Behind the Stuff We Buy

By Martin Lindstrom, Philip Kotler (Foreword by)
eBook
$12.99
By Martin Lindstrom, Philip Kotler (Foreword by)
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CHAPTER 1

Start Making Sense

IN THE WEEKS AND MONTHS FOLLOWING publication of Buyology: Truth and Lies About Why We Buy, I was invited to appear frequently on America’s most popular morning program, the Today show. The topics we covered were various—shopping addictions, whether sex in advertising sells, subliminal advertising, and so on. During a recent appearance, I carried out a focus group with a selection of tweens, ages eight through twelve. My goal? To measure the degree to which se...

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