Above the Fold: Understanding the Principles of Successful Web Site Design

This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites.

Above the Fold is divided into three sections:

• Design & Typography
• Planning & Usability
• Business Value

Each section represents a phase in th...