Toronto's Local Movie Theatres of Yesteryear: Brought Back to Thrill You Again

2017 Theatre Library Association Book Awards — Nominated, Richard Wall Memorial Award
2017 Heritage Toronto Book Award — Nominated

Slip once more into the back rows of the favourite movie theatres of your youth.

“Brought Back to Thrill You Again” was an advertisement employed by theatres to disguise that they were offering older films that were past their prime. In the 1950s a sign appeared outside Loew’s Downtown (the Elgin) displaying these commonly used words. The theatre was screening Gone...