Free with Every Kids' Meal: The Cultural Impact of Fast Food Toys

When we hear the term "fast food toys," many of us picture specific favorites. Whether they be the McDonald's Changeables, Burger King's expansive Lord of the Rings figurines, or the Star Wars: Episode I premiums that gripped Taco Bell, KFC, and Pizza Hut simultaneously, chances are high that you have a nostalgic go-to. But why? Perhaps the element of surprise, an unexpected toy accompanying your lunch, delighted you as a child. Maybe you loved the promotion's source material and wanted to ...